NancyOnNorwalk is coming up on its third anniversary. In that time, we’ve heard over and over just how important NancyOnNorwalk is to you. For three years, NancyOnNorwalk has been there waiting for you every morning with valuable information about what’s really going on at City Hall, in the school board meetings, and behind the scenes with the local political groups.
We’re sad to say that, on Dec. 1st, NancyOnNorwalk may end.
We don’t want that to happen, but it seems likely.
However, you can save us. You can keep NancyOnNorwalk running.
We’ve made donation pitches before, and a few of you have stepped up, but to be honest, less than one-half of one-percent (0.3%) have answered the call. In July alone, out of the estimated 10,000 readers, many of whom visit the site frequently, 31 chose to support the site. 10,000 people have been reading a site that only 31 people have chosen to support. Is that fair to those 31 donors?
So far, in 2015, NancyOnNorwalk has received a total of $9,605 in donations. That’s for 8 months of 60 to 90 hours work weeks for each of two people, before any of the operating costs of running the website are taken into consideration.
Advertising doesn’t add a whole lot. You see those ads all the time, it’s true, but the ads brought in from Google only generate about another $200 monthly. Think back to your last grocery bill. How many times could you buy groceries with $200?
In other words, the people doing all of this work have to live below the federal poverty line, in Norwalk, whose cost of living, as you know, is well above the national average.
We can’t keep this up, and we’re sorry.
Can NancyOnNorwalk be saved?
It can. We need to see a commitment to monthly recurring donations – a voluntary, self-renewing subscription – totaling at least $4,000 monthly, to keep doing this.
When you think about it, that’s kind of a laughably small amount, isn’t it? If everyone visiting our website gave us $1 a month – a month! – we’d have two and a half times that already! We could have get-togethers instead of fundraisers, where we buy all the food and everyone just socializes! We could host debates! We could hire another reporter for even more coverage! Alas, we know that’s not realistic.
That’s why we’re asking you to commit to a monthly donation subscription to keep NancyOnNorwalk running, even if you can only give $5, that helps. At $5 a month, we only need 800 of you to step up. If you can give more, that’s even better. If you can only afford $1, that’s OK, we’ll take it. Every penny goes toward our $4,000 monthly goal.
And remember, NoN has a 501(c)(3) designation from the IRS, you your donations are tax deductible.
We’ve been there for you, now we need you to be there for us.
If Dec. 1st comes around and we haven’t met our goal, we’ll be forced to cease operations and leave Norwalk, moving somewhere with a lower cost of living. Ongoing subscription charges will be cancelled.
If we DO meet our goal, then we keep going. Maybe we can even expand. That’s up to you: It’s in your hands. And tell your friends: we need everyone to make this happen.
You can make the commitment right here, by picking one of the options below. If you’d like to choose your own amount, look for the donation widget in the sidebar and click the ‘custom’ tab.