NORWALK, Conn. – SoNo-based branding and design firm Zunda Group will develop a strategic marketing plan for Norwalk that will include a brand implementation program.
Mayor Harry Rilling and Economic Development Director Elizabeth Stocker announced the deal in a Tuesday email.
“Norwalk recognizes the power of presenting the city with a strong brand image,” Rilling said in the email. The plan aims to capitalize on the city’s assets, attract and sustain new business, develop its workforce, and to continually improve its quality of life, he said.
“Essential to the plan’s success is the city’s ability to communicate and build local pride around an ownable brand position that brings to life Norwalk’s unique personality and benefits,” Rilling said. “Norwalk has an eye on the future and the new brand will elevate its position as a destination to live, work and play.”
Zunda Group, owned and managed by longtime Norwalkers Charles Zunda and Gary Seve Esposito, was selected by a branding steering committee through a competitive process, according to the announcement. The firm has a 35-year history of building and positioning brands.
“We pride ourselves in seeing the unrealized potential within a brand, and then supporting that by creating compelling visuals which resonate and connect with our target audience,” said Esposito. “And we are excited to execute this same process here in our hometown.”
Zunda Group counts among its successes Connecticut-based brands including Newman’s Own, start-up brands such as Chobani, and global brands such as Dove.
Over the next month, Zunda Group will be working with community and city representatives to “unearth, identify and define the key attributes that represent the City of Norwalk’s brand essence through a series of interviews, in-depth research and a brand development workshop,” according to the announcement.
The community may share their feedback about Norwalk by completing a voluntary online public survey that will be available through Sept. 22.
The new branding and marketing communication is targeted to launch in early 2016
For more information on the branding process contact Lauren Millar or Gary Esposito at Zunda Group, (203) 853-9600.