NPS’ social media strategy called ‘excellent’

NORWALK, Conn. – This is a press release, presented in the format in which it was sent:



Norwalk Public Schools Wins Statewide Awards

 For Excellence in Educational Communications


Norwalk, Conn. (November 14, 2017) – Norwalk Public Schools has won the Bonnie B. Carney Award of Excellence for Educational Communications in the Social Media category for its official district Facebook page. NPS also received an Honorable Mention in the Special Project category, where the district was recognized for the Modern Schools for a Growing City campaign.


The annual awards are selected by the Connecticut Association of Boards of Education (CABE), and will be showcased at the organization’s annual convention this week.


The Norwalk Public Schools district Facebook page is a primary source for early notification about school closings, delays, and other emergency messages, with urgent posts quickly going viral and shared by thousands of parents. With privacy in mind, the “messenger” option is used by the district to respond directly to parents on specific issues and personal questions. In addition to time-sensitive information, the page also highlights academic programs, extracurricular activities, and special events, as well as day-to-day news on bus schedules, summer building and renovation work, and much more. In June, high school graduation processions were live streamed on the page and viewed by over 5,000 people.

With aging school facilities and a growing student population, the Norwalk Board of Education had initiated a comprehensive, multi-year school building analysis to determine how best to support families in the years to come. To educate and inform all stakeholders about the Board’s subsequent recommendations, the theme Modern Schools for a Growing City was created as the communications umbrella for a comprehensive outreach plan.  Tactics included a dedicated section on the district website; fact sheets and print materials in two languages; public forums throughout the city; facility tours; a community questionnaire; presentations to legislators, realtors and parent organizations; and traditional and social media outreach.


In 2016, NPS also received an Honorable Mention from CABE in the Special Project category for the 2016-2019 Strategic Operating Plan.



This press release was posted as a public service. A press release is a written announcement submitted to news organizations to publicize an event or activity, a milestone or a point of view. NancyOnNorwalk has not researched the assertions made and takes no responsibility for the content.


Rem November 15, 2017 at 8:15 am

Kudos to them, really. I never liked the television marquee for school closings. But I find it disturbing that a school district is using a commercial company like Facebook to distribute privileged information, a company with a highly besmirched record towards privacy. Would you feel comfortable if your medical professional communicated with you on Facebook?

Debora Goldstein November 17, 2017 at 12:45 pm

Kudos for a promotion plan that apes what any teenage Beyonce fan is capable of.

However, social media is one component of the electronic communication strategy. And that should be one component of an overall strategy, which respects the fact that a significant portion of our populace is NOT on Facebook, does NOT use it as a truthful source for important civic information and the portion who do not have the resources to use the INTERNET for this purpose AT ALL.

There is nothing wrong with using FB as a component of your communication strategy, but as a whole this City performs poorly on a comprehensive approach to notifying and engaging with the citizenry.

Ask yourself: What did we do before FB to get the word out? How successful would we rate ourselves if we could not use FB for our next communication? That will help you gauge your success with everyone else.

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