NORWALK, Conn. – While other cities are reinventing themselves, Norwalk only needed to be understood, said the chief strategy officer of the South Norwalk firm that designed the city’s new logo bearing the slogan “The Sound of Connecticut.”
“The diverse offerings of Norwalk were so immense,” Gary Seve Esposito of the Zunda Group continued, “it became a little bit of a daunting task to say so much in one slogan, in one logo, in one program.”
Surrounded by members of his firm and residents and city employees on the steering committee that oversaw and approved the new design, Esposito assisted Mayor Harry W. Rilling Thursday morning in unveiling Norwalk’s new brand at a news conference outside the Common Council chamber in City Hall.
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“We have a little bit of everything to offer,” said Rilling admiring the new logo. “It’s designed to get people excited about Norwalk.”
From the time the Zunda Group came on board until the new logo came to fruition took about 10 months, Rilling said.
Elizabeth Stocker, the city’s economic development director, who served on the steering committee, said the group went through “40-50-60 designs” before reaching agreement on the one selected.
Also on display were posters incorporating the logo with photographs of cheerful people and variously headlined “the sound of entertainment!, “the sound of success!” and “the sound of education!”