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Opinion: Attack ads may actually be benefiting Obamacare enrollment

Wendell Potter
Wendell Potter

Former CIGNA executive-turned-whistleblower Wendell Potter is writing about the health care industry and the ongoing battle for health reform for the Center for Public Integrity.

It’s encouraging that something positive can come from something so unrelentingly negative.

Since the Affordable Care Act (ACA) was passed in 2010, its opponents have spent an estimated $450 million on political ads attacking the law, according to Kantar Media’s CMAG, which analyzes spending on advertising. Supporters have spent a tiny fraction of that amount. Kantar says opponents have outspent those who favor the law by 15 to 1.

While those attack ads likely cost some Democratic members of Congress their jobs in 2012, a new report indicates that, crazy as it sounds, those ads may have contributed to the success of the health care legislation this year.

See the complete story at CT News Junkie.

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