Opinion: Defeat of California initiative would protect insurers’ profits

Wendell Potter
Wendell Potter

Former CIGNA executive-turned-whistleblower Wendell Potter is writing about the health care industry and the ongoing battle for health reform for the Center for Public Integrity.

For the next two months, Californians will be subjected to a barrage of TV, radio, and online ads, which, ironically, they unknowingly will be paying for with their health insurance premiums.

The ads are a part of a multi-pronged, multimillion dollar campaign — developed by public relations, advertising firms and political consultants for the state’s biggest insurers — to convince voters that an initiative on the Nov. 4 ballot designed to protect them against unreasonable rate increases will actually cause their premiums to go up.

As of last week, a small handful of health insurers had contributed tens of millions of dollars to an organization called Californians Against Higher Health Care Costs. If you think the companies’ CEOs opened their personal checkbooks to finance that group’s work, think again. It is their customers that are paying for the propaganda campaign.

See the complete story at CT News Junkie.



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