Opinion: Missing the joke – the science of satire

Barth Keck
Barth Keck

Barth Keck is an English teacher and assistant football coach who also teaches courses in journalism and media literacy at Haddam-Killingworth High School. Email Barth here

Recently, several of my students were confused by a question on a Media Literacy test.

The question involved a cartoon by Andy Singer titled “Advertising in Literature” in which he imagines classic novels like “The Grapes of Wrath” incorporating statements such as, “Tom Joad leaned down and untied the laces of his new yellow Nike Air Jordans.”

When asked to explain the marketing concept in Singer’s cartoon –  brand integration – some students were thrown for a loop: “I don’t get it. How is this cartoon an advertisement?”

See the complete story at CT News Junkie



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