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Opinion: Why the ‘outsider’ argument is bogus – and why it works

Susan Bigelow
Susan Bigelow

Susan Bigelow is an award-winning columnist and the founder of CTLocalPolitics. She lives in Enfield with her wife and their cats.

Stop me if you’ve seen this political ad before: Dark skies threaten, ominous music plays, and a picture of an opponent with the label “career politician” or “insider” appears. But then the scene shifts to the healthy blue-sky outdoors, we hear happy music, and we see our candidate, an “outsider” who will clean up politics in the corrupt, decadent capital.

It’s a tired, worn-out message, and yet some version of this ad gets made dozens of times per election cycle.

Our first entry this year comes from Tom Foley’s campaign, which claims that Foley is the outsider to Senate Minority Leader John McKinney and Gov. Dannel P. Malloy’s insiders.

See the complete story at CT News Junkie.

Comments

One response to “Opinion: Why the ‘outsider’ argument is bogus – and why it works”

  1. Suzanne

    One might ask why there is so much “anti-incumbent anger” in the first place.
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    That being said, the Tom Foley ad looks like a try at bad PR and is so transparent, it is laughable (as it would from any other candidate.) The holding the baby thing at the end is simply ridiculous.
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    God, I hope that is not the way candidates win elections!

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