HARTFORD, Conn. –Less than six months before Democratic Gov. Dannel P. Malloy is up for re-election, his Department of Economic Development plans to spend nearly $600,000 on two television ads to promote Connecticut’s business climate.
The commercials feature Dr. Edison Liu, CEO of Jackson Laboratory, Vivian Akuoko owner of Evay Cosmetics, Nicole Russo president of Microboard Processing Inc.; Princell Hair, executive vice president of NBC Sports Group, Austin McChord, CEO, of Datto Inc., and Chris Hocevar president of CIGNA Select.
The two ads feature the executives talking about why they chose to grow in Connecticut. Russo talks about competing with China and Mexico from Connecticut, Hair talks about consolidating operations in the state, and Liu talks about the innovation taking place at his company.
Neither of the two commercials mention that the companies featured in the ads received grants, tax breaks, or assistance from the state, but state officials said the impetus behind the ads is to lure out-of-state companies to Connecticut. The ad directs viewers to the website www.ctforbusiness.com where they are able to get more information about the various economic development programs offered.
The ads will run in the Hartford and New Haven markets for six weeks in May and June and five weeks in the New York City, Northern New Jersey, Long Island, Westchester, New York, and Fairfield, Connecticut. About 92 percent or $526,416 will be spent on the New York market buy and 8 percent or $43,221 will be spent in the Hartford and New Haven market.